Tag Archives: 50/50 rule
There’s a great little story about how on the set of E.T., Spielberg slowly unwrapped a toy off camera to illicit a reaction from the young actor playing Elliott. I’ve always thought this story was a great way to explain how a filmmaker should approach exposition. Exposition is the easiest, most fun, and most misunderstood part of storytelling. But filmic exposition is generally stupid, because people are afraid of it.
Somebody once asked me, about my 50/50 Rule, “When making a movie, would you pay extra special attention to how it starts, since you lose interest in so many movies so fast?” The answer is decidedly no, because every frame of a movie is sacred and equally important. If you treat your entire movie like that, then you don’t need to spend extra attention to any one part of it. Exposition is too often just underestimated as something that has to be blown through in order to get to the fun stuff. To counteract this, the indies have bloated their exposition with way too much visual minutiae. You can build a ‘stark’, ‘oblique’, ‘atmospheric’ world with your story—you don’t need shots that hold too long on a girl as she wistfully puts on makeup.
There is a moment in Fargo (I’ll never stop talking about Fargo) that makes me die with laughter every single time I watch it. The movie is packed with black comedy and irony and brilliant deadpans (the license plate joke, holy shit) and some basic but perfect physical gags (Jean Lundegaard bursting out of the shower draped in its curtain like a kid in a homemade ghost costume), but I ain’t talking abaout all that stuff. I’m talking about the stills above. This moment seems to be more of an editorial in-joke than an actual written joke, but of course you never can tell with the Coen brothers. After Jean’s dad and Stan Grossman and Jerry discuss the plot’s central ransom over breakfast, Jerry is at the counter. The beaming cashier asks how Jerry’s meal was. After he answers rather shortly, he comes back with an affable “How you doin’” and when it cuts back to her, we see her cock her head to the side before it cuts again. All she does is cock her head to the side. No response, no change in expression, just a slight pitch. It’s hilarious. It’s insanely funny.